Dorsal
Consulting
Vision. Strategy. Execution.
Will Griffiths
I've spent 20+ years building products in places where tech moves fastest. I led a 200-person global team at Animoca Brands shipping games with Lamborghini, DeLorean, and MotoGP. I built the live-service division contributing to the $1.2B Codemasters acquisition by EA, launched a crypto fintech app at Bamboo, and helped drive 100X revenue growth at VGW. Earlier, as Senior Producer at NaturalMotion, my title was featured in an Apple keynote - directly preceding the studio's $527M acquisition by Zynga.
Before all that, I was an ethical hacker and security consultant. That background still shapes how I think about building things: secure, privacy-first, safe tech.
I live by the Indian Ocean in Perth, Australia with my family and hold an MEng Engineering Science, University of Oxford.
Tech
Commercialisation, UX optimisation, product-market fit, and rapid prototyping.
Cyber
Compliance, hardening, and practical security advice. Deep blockchain ecosystem network.
Games
Game economy design, publishing strategy, and live-ops consulting.
AI
AI integration strategy, LLM deployment, and intelligent automation.